I think I am a good reflection of today’s buyer—I get most of my information from my smartphone or my tablet. Mobile-friendly platforms are ideal, and like most, I don’t have much time to dive deep into services and read long product descriptions. I want my information on the fly, whether it’s a post on Facebook or a video on YouTube.
Good marketers know this about their client base and realize that buyers want to be able to learn all they need to know in one sitting. They want to connect with the company they are purchasing from, and they want to be confident that when they buy, they are getting the exact service or product they are seeking. Here are a few examples of how making an investment in video content can help your business.
Video allows your company to reach a larger audience. Visual marketing is perhaps one of the most impactful tools for any business, and marketers are paying attention. In just the last year, 61 percent of companies have started incorporating video into their marketing plan, and 76 percent of businesses say they see a positive return on their investment. Our clients understand the lasting value of investing in professional corporate videography. Not only does having video attract business—when done well, it retains it.
Easily Engages Consumers
Engaging content that is relevant, unique, and pulls me into the products I am interested in gets top billing in my book. I enjoy watching a well-done, professional video, and I like having access to that information whenever and wherever. Video content is easy to consume on the go, making it one of the most compelling marketing tools out there. YouTube reported that video consumption increases 100 percent every year, which is why companies are investing more in corporate videography. Additionally, video usage on Facebook shows continuously steady growth. In fact, Facebook recently announced user updates to make watching and sharing videos even more dynamic. Being able to connect in such a personal way with your customers pays dividends.
Humanizes the Company
Consumers want to know more about the people behind the business. With most of the purchasing process happening online now, there are few (if any) opportunities to interface with customers on a personal level. Videography gives businesses the latitude to not only grab the attention of viewers but also to tell them exactly who they are. The more comfortable a customer is with a business, the more likely they’ll want to stay in business with them. I think that is reason enough to reach beyond the online divide and become more real to your clients.
Demonstrates Products and Services
Because most purchases are happening online, it can be difficult to show off a new item or demonstrate how a product works. However, according to a study done by Wyzowl, 69 percent of users prefer to learn about a product by watching a video. Investing in professional video content presents endless possibilities to suit the appetite of your customer base. You can feature an item or service of the month, launch a new product, or do a full demonstration on how to use a specific piece of merchandise. Video content is versatile and topical, and when done well, is sure to satiate viewers. By making a connection between your product and what it can do for your customers, your business should see a noticeable boost in interest and sales.
Increases Rank in Google
Google’s algorithm for search ranking measures the time visitors spend on a given website. This is called dwell time, and Google uses this to determine whether or not a site is trustworthy. The longer the dwell time, the more likely that the website has quality content, and the more trustworthy the site will become with Google. Not to mention, websites with video content generally have higher click-thru rates, engagement rates, and conversion rates. Do you remember the last great video you watched? According to the Online Publishers Association, 80 percent of consumers do, reporting that they can recall a video as much as a month after watching it. That’s a huge impact in just a matter of minutes.
Partnering with a video production agency as part of your business plan can open many doors for your company. You’ll not only bring in more customers; you’ll keep them, too.